miercuri, 5 iunie 2013

Photo Booths for Sales & Marketing

In one sentence, there are two key purposes to marketing: number one being sales the other product/brand awareness! Neither is simple nor cheap to achieve. Adverts, leaflets, catalogues, local, national, radio, television and the internet are all methods of achieving goals, albeit that some are less measurable than others.One avenue open to all companies is exhibitions and conferences related or appropriate too, the intended clients or purchasers, which may include something as simple as a stall in a shopping complex?What makes a stall stand out and get attention whether it`s on it`s own, in the middle of that shopping mall or it`s one of several hundred dotted around an exhibition hall? Major blue chip players are always going to afford the premium positions. Unless you have their deep pockets you need to find an alternative "attention grabber". It`s a similar problem in shopping malls; people hate being hassled when they`re shopping.You`ve spent a small fortune, you`ve got the stall, manned it with staff and now all you`ve got to do is get the passers by to stop and talk, listen or try! Unless you have some fantastically unique new product that stops people in their tracks, a brilliant stall position and/or some kind of significant incentive, which is likely to cost more than the sales you`ll ever achieve, this is going to be the problem all through the event. I`m confident that the majority of vendors have at least one near competitor offering a similar product close by. What about a bit of psychology? You need the `x` factor that give you an edge and promotes you in a positive light. Put yourself in the picture (no pun intended), how do you feel when in a shop or at a trade show and vendors are constantly, albeit politely asking if you`re interested in this or can they show you that...? Chances are the first few are OK, the next getting a bit tiring and so on until after a while...Alternatively, imagine Photobooth sales somewhere by choice, waiting with friends or loved ones to buy a treat such as an ice cream or ticket to a major sports game. How do you feel, if people stop and talk to you here are you more or less responsive, more or less defensive?

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